Market plan Essay Example | Topics and Well Written Essays - 3250 words

Market plan - Essay ExampleThere are ample opportunities for marketers to come-on tourist by designing systematic service mix. Visiting tourists spent an annual average of $25 billion on purchasing various merchandises during their quell in the rural area. The pastoral has seen slow growth rate for last three years due to fluctuation of Australian dollar value. China and Indian touristry market has emerged as major threat for the Australian tourism industry. The outlandish is trying to use its natural resources to attract nature loving tourists. Australia has unique gang of desert and sea with lush green seaside back ground. Sydney, Melbourne and Adelaide are the major cities in the country. Other cities in the country also plays crucial usage to generate revenue for the kick the bucket industry (Australian National Audit Office). Sustainable tourism has emerged as latest trend in the tourism industry of Australia. The country is gifted with natural resources. Tourism indust ry of the country is dependent on its biodiversity, cultural landscape and breathtakingly beautiful natural resources. Great Barrier Reef of the country is one of the major tendernesss for the tourists. Great Barrier Reef is the largest nature made reef structure in the world and it is two thousand and three light speed km long covering northeast coast of the country (Global Ministerial Environment Forum). 2.0 Sydney Sydney has been selected as location to open new hotel. Sydney is the home ground of architectural beauty of the country. The urban center is the unofficial capital of the country. Sydney Opera House and Sidney Harbour Bridge are major attraction for tourists. Travellers prefer the city for its cultural inheritance and traditional metropolitan structure. Sydney Airport is one of the busiest one in the country. More than three million tourists visit the city annually. The city was focal point of attraction during summer Olympics in 2000. Tourists visit has increased b y sixteen percent in last ten years. The government has predicted that there will be other four percent increase in the industry in next two years. The country has already submitted bid to host 2022 football world cupful and government has planned to promote Sydney as game location. Government is emphasizing on infrastructural development of the city to promote it as international location unresolved of hosting big sports event. Darling Harbour and Olympic park are example of infrastructural development made by government. 3.0 Market background Sydney is the largest city in the country with a population of quintuplet million. It is forecasted that the population will grow more than six million by next decade. The city is the premium business and travel destination for visitors across the world. Sydney is the international gateway and business hub for the country. The city has distinctive cosmopolitan flavour with ethnical diversity. Almost thirty percent of residents in the city are come from outside the country. The city enjoys the stature of being one of the most important business hubs in the Asia pacific region. More than sixty five percent international multinational companies has