The Effects of Brand Management (Global and Domestic) on the Internet Research Paper

The Effects of Brand Management (Global and Domestic) on the Internet - Research Paper Example This paper illustrates that the activity of brand management is equally important for both domestic and global brands as the prime objective of every organization, whether operating nationally or internationally, is similar, i.e. to increase profit margin through sales. Hence, in order to fulfill this aim, every organization attempts to offer high concentration over the concept of branding of products. Branding also improves the position of a particular product thereby improving its sustainability in future times. Besides, in this era of modernization and industrialization, the process of brand management, both in case of domestic and global concept, has developed as quite easier being restructured. Majorly, this is due to emergence of Information Technology (IT) which has eased the process of marketing of the products and /or services. Moreover, introduction of IT enhanced the passion of the Internet which offered a considerable impact on brand management in today’s context. Hence, it can be affirmed that introduction of Internet services has not only augmented the brand portfolio of business concerns but has also alleviated the efficiency of a product both in domestic and global scenario. Riezebos, Rizebos, Kist, and Kootstra describe brand management as the process which offers a detailed perception about a particular brand of an enterprise. Brand management is an art of performing various research processes in order to introduce inventive features in the brand. The main objective behind this type of procedure is to offer innovative products along with modern facets and thus retain its position in this competitive market. In addition, with the help of branding, brand equity along with customer tastes and preferences can also be analyzed in an effective way. This facilitates in improving both the tangible and intangible aspects of a brand, which enhances its stability and consistency in the market. Thus, branding is mainly important in order to provide the message to the targeted customers regarding a particular brand. This would at large enhance loyalty and help to establish an emotional relationship